Social Media Marketing(SMM)
Digital Marketing is the most rapidly growing trend in the digital world today. It is about promoting the company and its product or services using social networks. Using social platforms for advertising purpose comes under Social Media Marketing SMM.
Here is the social media marketing definition:- Social media marketing(SMM) refers to the use of social networking platforms and sites for carrying out organic as well as paid marketing activities.
For instance using Facebook, Twitter, Pinterest, LinkedIn etc. for the purpose of promotion.
It plays a very important role in digital or online marketing. This technique of digital marketing is the best way to reach out to maximum potential customers and targeted audience at a time. The organizations and companies make a lot of profit from these social networking channels as they get great traffic from here. These social media websites have become a hub for marketing activities.
Many SMM platforms provide data analytics tools. These tools are built-in that helps to analyze the performance and progress of promotion activities.
For SMM one needs to have accounts on different social networking sites.
Social Media Marketing Strategy
While working with digital marketing one needs to achieve good traffic to their site in order to rank it on the search engines like google or yahoo. For this, you need to have a good SMM strategy. Here is stepwise guidance to built social media marketing strategy.
Step 1:- Set your SMM goals according to your business purpose, with SMM planning.
First of all, analyze the needs of your company and then study how social media can help in fulfilling them. Set your SMM goals accordingly and make them exact, precise, accurate, relevant and attainable.
Overall the main purpose is to increase the awareness of the company and last it for a long time.
Step 2:- Understand your customers and their needs.
Study the needs and requirements of your customers. SMM built-in analytics tools also give you much beneficial information of your audience, fans or followers. You can get to know about where your audience lives, what they search, what kind of brands do they like, how much they are interested in your brand and how they interact with it. This helps you to improvise your social ads and content and strategy.
Step 3:- Search for a potential audience.
Make use of social media analytics tools that will help you find a good and potential audience. Also, you will know about
-which social media platform can get you right population
-where can you target maximum audience, geographically
Step 4:- Analyse competition and search the right keywords.
Next step to social media marketing strategy is, you need to search for competition and do a few analyses. Before writing content you should know how much is the competition, up to what level and what makes others better than you. This will help you to think of better content and look for better keywords on which the searches can be made frequently. You will get a better idea about how to set targets on different social media sites.
Step 5:- Search for different social media platforms and create accounts.
Look for many different and right social media channel. Analyze where the maximum of your target audience is spending time online. Set your social media strategy for every site according to your goals. Create your accounts on these sites and also keep improvising them.
Step 6:- Create an appealing social content.
In digital marketing, we come across content marketing technique where we learn that
“Content is the King.”
Content marketing and Social Media Marketing work simultaneously. If the content is great but no SMM is done, no one will know about it. And if the SMM is done well but the content is not good, it’s of no use then. Better content will help you to increase the interest and involvement of your customer.
An effective social content strategy depends upon these key factors: quality of content, duration of publishing and occurrence of the post. You can publish a post with text only or video content form or in images or links efforts.
Step 7:- Plan your budgets according to the strategy
SMM allows both paid and unpaid marketing techniques. So first look which sites permit organic marketing and which sites provide paid or inorganic. Set your budget according to the strategy you made which align with your goals. And modify your tactics to fit in your budget.
Step 8:- Track, evaluate and optimize your strategy
As SMM comes with many other management and analytics tools. You can track the performance of your marketing activities. You get the result of which goals have been achieved and up to what level along with the other reports. When you see these results you can revise all the previous steps of social media marketing strategy, in order to improvise the growth of your marketing activities. This will ultimately help you to get an effective impact on social media.
These were the steps to build your social media marketing strategy in order to achieve a great and impactful influence on social media platforms.
If you are just starting and want some social media marketing strategy tips Click Here