What are SEO and SEM? SEO Vs SEM
Before starting SEO Vs SEM we need to understand SEO and SEM. They both are digital marketing techniques.
Search engine optimization(SEO) and Search engine marketing(SEM), both are similar terms. SEM is a wide phase as compared to SEO.
SEM includes Search engine optimization along with paid techniques whereas the objective of SEO is to provide more effective organic search results. Through SEM you can target users through paid advertising links on search engine along with organically (unpaid) targeted users to the website.
Hence SEO is a subset of SEM.
As everything is going online with this digital revolution. With the growth of online marketing, competition in the market has also increased. If anyone desires to start a business online then they have to be visible on Google by both organic and paid means. This can be carried out by using these two techniques(SEO and SEM) of internet marketing efficiently.
SEO and SEM both help your website to rank on google and expand the horizons of the business.
Differences and Similarities between SEO and SEM
Many small scale businesses owners, entrepreneur, freshers and beginning marketers have a little knowledge about search engine optimization and some other organic ways to rank in organic Google search results. Next important techniques for expanding the online market is search engine marketing(SEM), which involves Search engine optimization as we have discussed above along with paid listings and some other related services of Google.
SEO Vs SEM:- Similarities:
SEO and SEM both provide:
- visibility to your brand on SERPs
- generate maximum traffic to your website
- needs knowledge about audience type that is to be targeted
- demands regular analyses and optimization
SEO Vs SEM:- Differences:
To be precise Search engine optimization comprises of white hat practices analyses and followed by webmasters, which help to accomplish a better rank on SERPs of Google.
SEO consists of:
creating and posting good unique content.
searching relevant keywords and analyzing them.
building Links in order to improve and increase the popularity of the link.
efficiently using SMM strategy for promotion.
SEM is SEO + paid tactics. SEM consists of:
Search engine optimization
creating different forms( text only, image, video etc) of content.
locally listings and geographically targeting ads.
paid ads campaigning through SMM
Note that SEO and SEM go hand-in-hand. They can never be used interchangeably.
Overview of SEO Vs SEM:-
SEO and SEM are related to each other. They both are a digital marketing strategy. Here is a short overview of SEO Vs SEM
- Generating traffic through free listing or unpaid means
- Target the specific interested audience
- Broadens the variety of information
- Generating traffic through sponsored listing or paid searches
- provide better reach to the targeted audience
- provides better visibility on a search engine and increases traffic to the website.
If you are beginning and want to understand how SEO and SEM are different from each other, for SEO Vs SEM Click Here