Digital Marketing Overview
- Digital marketing comprises every promoting and advertising activity which make use of computerized devices working with the internet.
- It can be defined as a series of digital techniques and platforms to connect with clients. Businesses and organizations use online platforms like various search engines like Google, Yahoo, etc, social networking websites like facebook, twitter (known as Social Media Marketing SMM), etc, email, as well as their official company’s or firm’s website. This way they can easily reach out and interact with existing and other potential customers.
In other words, It refers to the promoting or campaigning of products or services through digital technologies i.e.internet.
With the growing use of internet and technology, more and more people are investing a lot of their time and work online. This is the main reason everybody wants to start with his/ her online business and want a Digital Marketing Overview.
The main objective of online Marketing is to advertise brands, products or services using different types of online media.
Marketing means studying the market and finding out what users desire and what are their requirements. Moreover, it involves analyzing if the company or organization can make and supply the product or services profitably.
If we precisely define What is Digital Marketing then the keyword digital marketing refers more to promote and advertise things in the online world today.
History of Digital Marketing
After studying Digital Marketing Overview, let know how it arrived.
Digital Marketing phrase was first coined in the 1990s.
With the coming of the internet, digital revolution took over the market and industry and web platforms started growing. These web platforms provided users with the information they needed but this information sharing was not allowed over the internet. This digital technology i.e. the internet was not used widely at that time so, advertisers all over the world were not sure about online platforms. They were uncertain about if their techniques would work.
The first banner which was clickable got live in 1993, after that for advertising HotWired brought some banner ads. This was the starting of the transformation of the digital era for marketing. With this drift, new technologies were introduced at online advertising channels, in1994.
Internet or Online or Web marketing are some other terms used for digital marketing.
- In the USA online marketing term is used.
- In Italy, it is known as web marketing. Digital Marketing got popular after 2013.
Jobs in Digital Marketing
As everything is going online so almost every company wants to shift its business from traditional to online. With the growth of digital marketing technology, many job opportunities have been introduced and many are on its way. The demand for online marketers have increased in the past few months and will continue to grow in the coming year. With the digital marketing overview, many career options have been introduced for the freshers.
- Search Engine Marketer
Digital marketing manager
- Search Engine Optimising analyst
Social media specialist
Digital marketing executive
Google AdWords specialist
Email marketing specialist
One can start earning from home by
Starting one’s own business
So here was an introduction to what is digital marketing
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